Planning To Register Your Business’ Trademark? How Attorneys Can Help Trademark Registration

In 2017, Forbes calculated that the Google trademark was worth $44.3 billion. Are you planning to register your business’ trademark (brand or logo)? Learn how attorneys can help with trademark registration and protection.

Why Register a Trademark?

When you go to the grocery store, you can choose from generics or brands. Generic products have hit-and-miss quality. Brands are more likely to be high-quality.

Naturally, people associate trademarks with excellence. You have taken the time to create, register and protect a symbol, design or special expression that represents your company. Individuals, organizations, businesses or legal entities can own trademarks.

Trademarks allow you to build a foundation, legacy and reputation for your business. People can associate your marketing campaigns with a recognizable symbol. You are given credit for high-quality service or products.

Symbols indicate the source, origin or manufacturer of merchandise. Once you register your trademark, you have exclusivity rights under the law. Others must pay you to use your trademark.

Trademarks Save Time

Once you have decided upon a symbol that represents your business, you should have a trademark attorney in Nassau County do a search for similar trademarks. The Radow Law Group can search the United States Patent and Trademark Office (USPTO) for similar marks in your industry.

Due to global trade, you might also want to consider potential symbols used in other countries. This can ensure that people will properly associate your trademark with your products and services. A good trademark attorney in Nassau County could explain if a potential conflict is minor or major.

For example, you might see a similar trademark online, but it might not be registered. Can you register this trademark and gain legal protection? Should you try to purchase the rights to another company’s trademark?

Trademarks Increase Brand Recognition

Trademarks save people time because they can associate your products and services more rapidly. Over time, this will increase your global brand recognition. Many consumers like the ease of simply remembering a corporate trademark – successful businesses make it easy for their customers to purchase their products or services.

The best trademark is “inherently distinctive” to your company. It is related to who you are and what you do. In the United States, trademarks last 10 years.

The Radow Law Group can also help you if others claim that you have infringed upon their trademark. We can provide legal advice and represent you before the USPTO Trademark Trial & Appeal Board. You can only be represented by licensed attorneys.

Trademark Enforcement

There are many companies in the world; and, a key element of trademark law is that you must protect and enforce your trademark. What does this entail? A trademark attorney in Nassau County can send an “infringement letter” to an individual or company that has used your trademark without your permission.

We can help you enforce your trademark against claims of abandonment, geographic scope or fair use. Trademark law protects both the consumers and companies.

The Radow Law Group can help you increase the value of your business with intellectual property. Gain control of the symbols, designs or expressions that best exemplify your corporate identity. The best trademark attorney in Nassau County can help you take your business to the next stage of development.

About Post Author

  • Radowlaw Team